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  • Writer's pictureJP WS

Is posting on social media regularly really needed?

Updated: Feb 27, 2023

In today´s technological world, we see a lot of businesses consitently posting on social media. When we started Shwan Consulting, we used to post regularly but dint see great results and our consistency was affected. Little did we realize at that point that it is not just about posting content but it is about posting relevant content. Consistency with the right content gets you in front of the right eyes and eventually leads to more business.

So as we learnt our lessons, here are the key things that we have found to help when you post relevant, engaging and consistent marketing content on social media.

  1. Building brand awareness: By creating valuable, informative, and engaging content, businesses can increase their visibility and reach new audiences. As more people consume their content, they become more familiar with the brand, which can lead to increased brand recognition and awareness.

  2. Establishing thought leadership: When businesses produce high-quality content that demonstrates their expertise, they can position themselves as thought leaders in their industry. This can help to build credibility and trust with their audience, which can ultimately lead to increased sales.

  3. Generating leads: By providing valuable content that addresses the needs and pain points of their target audience, businesses can attract new leads and prospects. By consistently producing quality content, businesses can build relationships with potential customers over time, which can increase the likelihood of them making a purchase.

  4. Improving SEO: Search engines prioritize high-quality, relevant content in their search results. By consistently producing valuable content, businesses can improve their search engine rankings and attract more organic traffic to their website.

Overall, content marketing is an effective way for businesses to build their brand, establish themselves as thought leaders, generate leads, and improve their online visibility.

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